Once your overall strategy is in place, it’s time to look at the ‘tools’ you’ll need to assist you in accomplishing your online goals. » Continue Reading
In short, an experiential marketing approach is where every single contact point in your distribution chain is seen as an opportunity to build your brand and add additional value – creating an ‘experience’. There is no doubt that wine is as much about the non-tangible elements (human emotions) as it is about the wine itself. This is the essence of creating long term customer relationships.
One of the tactics very well suited to the experiential approach is Social Marketing, where you have the opportunity to create a dialogue with existing customers and prospects. » Continue Reading
Simply put, infographics communicate complex data or concepts visually.
People don’t have a very long attention span online, and masses of text won’t get you very far unless the person is really interested in what you have to say. » Continue Reading
Some interesting statistics in video format supporting the argument that Facebook may be taking over the internet… » Continue Reading
For starters – this is no silver bullet. Like traditional marketing, it is a long term investment – ‘best practice‘ if you will.
Over the past 7 years I have consulted many clients, and completed a wide range of marketing campaigns. » Continue Reading
Stickmen were approached by Nitida Wines to develop their new website (www.nitida.co.za). They wanted a site that was uniquely customized to suit their brand and visually convey their personal ethos. » Continue Reading
Email marketing is the easiest and most cost effective way of marketing your wines and events to consumers. If done well, this helps you look professional and gives your wines and estate great PR.
If you have overlooked the potential of Email Marketing for your estate (aside from using Outlook!) check out how it’s done the proper way: » Continue Reading
Having a website (or not) is long not the right parameter to look at to gauge online success. Over the past five years we have seen countless businesses invest money in ‘only’ a website which ends up serving the purpose of an online brochure, hardly justifying the initial investment. » Continue Reading
Email marketing has become the most effective form of online marketing today. One of the reasons is the high return for a low investment. » Continue Reading
