Whats important before initiating a PPC campaign?
Competitor Analysis – to start a successful SEM campaign we establish your market position by analysing your business, your customer demographics, the industry you are operating in and compare you against your main competitors. Strength and Weaknesses will give us valuable insights of how we need to position your business online
Your Goal’s – Different Goals require different techniques. Setting up your campaigns, we want to know where you want your business to be and what you would like to achieve with your campaigns. Would you like people to sign up with your monthly newsletter, do you want to increase the sales of your online shopping cart?
Budget – A maximum monthly budget needs to be part of the planning and execution process. Setting limits will make sure we keep control of your marketing expense.
Keywords – We analyse what keywords or keyword phrases people are likely to use, when searching for the type of product/ services that you are offering. According to expected search volume and goals we will bid on keywords respectively to ensure maximum outcome.
Adverts – Research and planning comes together now to ensure the advert will be visible to the right people converting them to click through to your website and buy your product/ call you or subscribe to your newsletters for example.
Specific Landing pages linked to your adverts to navigate your visitors directly through to the information they ‘asked’ for.
Monitoring – Throughout the life of your adverts, we monitor the results and optimise accordingly to ensure the best possible ROI.
Reporting – We keep you in the loop with monthly reports on the conversion rates from your adverts.
