Stickmen

A slight departure from our usual industries, we couldn’t resist taking on this project which included corporate identity development and an entry-web presence. Just Eyewear is a young and innovative start-up focussed on the distribution of eye wear brands including Nike, Animal and Austin Reed.

Brief

The challenge was creating an identity that is versatile enough to stand alongside the various brands in their stable without overpowering them.  The name was used as the main inspiration and the following was the first ‘mark’ we designed:

We felt although the idea is strong, the visual communication may still be confusing. Absolutely sold on the direction we simply had to make it work, so with a bit of additional crafting we created the following mark which ended up as the final ‘logo’.

 

 

 

 

For more details visit http://www.justeyewear.co.za