About Hillcrest Estate
Hillcrest is a boutique wine & olive farm in the Durbanville Wine Valley with a reputation for only the best quality.
Main Business Goals
- Increase digital brand awareness
- Build on existing customer relationships
- Attract new customers
Hillcrest is famous for its premium wines & olives, but we felt that their Functions & Events offering could benefit from a more integrated approach. The first step was rebuilding their website with their customers in mind.
We structured the content to showcase exactly what the estate has to offer. There was also the need to enable the internal marketing team to utilise various custom features on a daily basis, keeping their customers updated with the latest Hillcrest info.
An important strategic consideration was aligning the online brand with the newly developed off-line branding.
Some tactical tools utilised included Email Marketing, CRM & Social Media integration.
Have a look at the live site>
Hillcrest Home Page