The FS Carbon campaign is all about clear communication. We devised a content strategy in partnership with the FS team, which aims to simplify a very complex topic.
Stickmen developed custom illustrations to visually introduce the main concepts on the landing page, which immediately makes the topic more approachable.
In addition to this it was decided to include actual projects with video capabilities to further improve understanding, and at the same time promote the FS Carbon expert service offering.
An entire section, namely, “Learn More” is dedicated to education & research only, aimed at presenting the information in ways to maximise the user experience.
Lastly, it was critical to enable the FS Carbon editing team to keep the site updated with the least amount of effort. The development was constructed on Adobe’s proprietary CMS software, offering the latest editing technology.