About Exsa Exports
Exsa is a fruit producer and exporter, established by a group of forward thinking farmers from the Hex River valley. They believe in sustainable, responsible farming, and giving back to the community.
Main Business Goals
- Increase exports to Europe, Eastern Europe in particular
- Add value to existing customers through consistent communication
In order market efficiently to a European Target market, it is essential to host the main website in Europe to maximise on Search Engine rankings and speed.
EXSA are one of the few companies who practice social responsibility by default, and not as a business strategy. This made it easy for us to highlight the various upliftment programmes they have been involved with. Being a tight knit company, based on old fashioned values, we wanted to portray this through the website, where the entire supply chain is transparent from seed to table.
The various cultivars are a big competitive factor for this industry. We built a custom database system, showcasing the latest products, and making it super easy to update regularly.
Lastly, a integrated Email Marketing platform, and strategy was created enabling the Exsa team to build new relationships and strengthen existing ones.
The campaign has been live for a couple of months, and we have already seen a 300% increase in traffic. (80% – European)
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