Stickmen

Klein Concepts

Klein Concepts is an interior design company specializing in high end retail design with its head office in Johannesburg.

An affiliated company of Klein Concepts, who engaged Stickmen to develop an online portfolio a year back, referred Klein Concepts to us.

Goal:

Taking Klein Concepts exceptional high work standards and quality into consideration, Stickmen planned a website that focuses on showing the actual work, allowing the online browser to view a lot of detail.

The website had to be designed in line with the style of work Klein Concept is involved with – slick, simplistic, bolt and quality driven, successfully targeting retail companies tending towards smaller upmarket boutique type environments.

Implementation:

The homepage showcases Klein Concepts recent work by using a slideshow module, covering the entire screen. The slideshow rotates automatically showing a variety of retail designs. A portfolio section allows the viewer to see the designed retail shops from different angles.

An easy access to the contact page to get in touch.

A Google Adwords (Pay Per Click) campaign has been implemented in September 2009 to increase awareness, talking specifically to internet browsers interested in using the service of a high end retail design firm.

Result:

Klein Concepts confirms a very positive response to their new website and an increasing amount of design and project management requests though the Google Adword campaign. The challenge here stays to lead specifically targeted traffic to the clients website versus big and broad volume.