Email marketing is the easiest and most cost effective way of marketing your wines and events to consumers. If done well, this helps you look professional and gives your wines and estate great PR.
If you have overlooked the potential of Email Marketing for your estate (aside from using Outlook!) check out how it’s done the proper way:
1.) SORT OUT YOUR LIST(S)
By now you should have an existing list of email addresses collected from previous visitors to your tasting room, restaurant & events, and with the World Cup in full flight you are bound to have a packed tasting room for the next few weeks. Utilise this opportunity to gather the email addresses!
Segment your list into categories such as ‘Regular purchasers’, ‘Tastings’, ‘Events’ etc. – this will enable you to keep the information relevant to their interests.
The next step is to centralize the database and automate all duplicate, unsubscribed and erroneous email addresses. (Don’t worry, we handle all of this!)
2.) MAKE YOUR WEBSITE WORTH IT.
The main aim of Email Marketing is to drive traffic to your website, whether it be for wine sales, booking a wedding or downloading the tasting notes of your top class wines, your site needs to be capable of satisfying the needs of the user. If not, you will see very little return on investment from your online marketing efforts. (Again – we can help ensure a website that is well worth it.)
3.) CONTENT, CONTENT, CONTENT.
Your subscribers don’t want to receive the same old periodic promotion or event notification. You have to mix it up and make the content interesting. For example – educate your audience about the wine making process, share your favourite recipes and allow them to connect with the wine on a personal level.
This will make them ten times more receptive to your promotions, launches and events.
HOW DO WE HELP YOU ACHIEVE THIS?
Through industry experience, great staff & the latest Adobe® technology allowing you to manage and edit your website, run your email marketing as well as online wine shop all from one centralised admin area. (We can even manage it for you!)
Contact Us to set up a meeting!
