Stickmen

Cape Eye Hospital

The Cape Eye Hospital was Cape Towns first private eye hospital and takes pride in its dedicated, specially trained staff, advanced state-of-the-art equipment and highly qualified team of experienced ophthalmologists.

The idea:

Stickmen was asked to build a website dedicated to promote Laser Eye Surgeries at the Cape Eye Hospital as well as to act as an in depth information portal for potential patients. The challenge was to holistically:

• make the entire information gathering and contact process incredibly easy for any online visitor who is interested,
• to establish a high online traffic rate through dedicated online marketing measures
• to make Lasik surgery easier accessible by implementing Loan facilities
• to develop client service tools to increase the overall patient experience

Implementation:

• The design was kept very fresh and clean with a no-nonsense character however still inviting and friendly keeping the nature of a hospital in mind. Arriving on the home page the visitor’s eye is drawn to the center of the page where the main information and calls to action are placed.
• Eye catching center buttons as well as an easy to follow and logically positioned side and top navigation never leave the online browser lost. All pages link easily to the contact page or to the call to action – ‘book a free consultation’.
• To increase the traffic to the site we implemented a PPC (pay per click) campaign. Sign up options on the website (newsletter/ finance options) get followed up through targeted email marketing.

The design was kept very clean and aligned to the main websites look and feel of the Cape Eye Hospital. www.cape-eye.co.za

Result:

The traffic to www.capeeyelaser.co.za has increased drastically and the number of Lasik operations performed through the new website and online marketing has returned the initial investments by far.

The number of Lasik operations per month has reportedly doubled and is well on its way to being tripled.

The Cape Eye Hospital was very skeptical towards online marketing is now convinced that it works for them, seeing the results.

Call us on 021 9149497 if you would like to hire us.