Cape Eye Hospital

About Cape Eye Hospital

The Cape Eye Hospital was Cape Town’s first private eye hospital and takes pride in its dedicated specially trained staff, advanced state-of-the-art equipment and highly qualified team of experienced ophthalmologists.


Main Business Goals

  • Increase the amount of Laser Eye Surgeries performed
  • Positively influence the online reputation of the Cape Eye Hospital
  • Increase the overall patient experience


Strategy

  • Improve information gathering and contact process
  • Provide in-depth information (surrounding Lasik) for potential patients
  • Offer alternative payment options since most medical aids don’t cover refractive surgery
  • Increase quality traffic to the site by implementing a Google PPC (Pay Per Click) campaign, and measuring CPA (Cost per Acquisition)
  • Enabled potential patients to engage directly with a surgeon via “Ask a Surgeon”
  • Integrated Email Marketing campaign
  • Advanced reporting engine to measure performance


Results:

The exact number of lasik operations performed as result of the online marketing campaign can be measured very accurately.

We cannot divulge the exact figures due to confidentiality, but the fact that most of the marketing budget has been reallocated online will give you a hint.

Contact us for any further details, or to find out how we can assist your company?

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Cape Eye Laser Homepage



Cape Eye Laser Surgeon Page

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